Art is all around us. Whether you want to believe it or not art obtains our lives. Just like everything, art comes in several forms. In this case I’m talking about advertising. Advertisement is a type of art that you see all the time. I want to introduce interactive advertisement. Interactive media/advertisements refers to products or services that present contents such as text, graphics, videos, audio, games for people to interact with. This type of advertisement makes a potential customer part of the product or service. One major thing that I want to point out is that advertisement like this is not done by a single person but an entire team of artist.
First I would like to introduce these two photos.
This is advertisement for Bounty, a paper towel company. In the first photo there is a giant cup of coffee split all over the street of New York. This split cup also has steam and the smell of fresh coffee filling the air around it.
In the second photo there is a 550 pound pop cycle melting on the sideways of Los Angeles.
Both of these interactive advertisement has a sign posted next to it saying, “Makes small work of BIG spills”. These two separate advertisements were placed to get people to think about the Bounty brand paper towel and how they can clean up these hugs messes with little work.
The teams of creators for these projects are; Chief Creative Officer: Rob Feakins, Executive Creative Director: Davis Corr, and Art Directors: Jeremy Filgate, and Simeon Roane. This team of artist worked together for months to come up with an advertisement that will get people engaged in the Bounty brand. Everyone on the team had produced other types of advertisements. These particular arts were released in April of 2009.
This next piece of art is a huge banner launched by Oldtimer restaurants, a leading Austrian chain of motorway rest stops. The campaign wants people to take break from their trip and eat at their all you can eat buffet. This advertisement was designed by Demner, Merlicek and Bergmann in Vienna, Austria. There is not much about these artist except that they have produces a few other advertisements.
Lays Potato Chip Company started in the 1930; they got the Lays symbol in the 1960’s. Lays has come a long way since the design of the symbol. Now Lays has a very interesting way of advertising. They posted a photo to make it look like they planted potatoes on top of the Jackson tunnel in Chicago with a sign saying, “Our potatoes are grown a lot closer than you think”. This publicity tells people that Lays potatoes are grown in America and that they are not an outside company.
We all know of Google maps, a web map service provided my Google. But even though Google is known by everyone they still do their share of advertisement. Google put together a team of artist to come up with ways to get people involved and to become more aware of this service. So… they designed this!
Lastly, I would like to introduce Friends of Earth. This is a campaign ran out of Washington to make the world a healthier place. They fight against pollution and try to inform people how they help make the Earth a better place to live. This group came up with a interesting cup lid. It was made to inform people that even the cars that they drive is harming the environment.
I just want to leave you off with saying that not all artist are world know, have pieces of work in a museum, on a canvas or a sculpture. It could be something that you see everyday, something that you hold in your hand, or walk by on the streets. This art isn’t famous or have lasting impressions on the art community BUT they do get the point across to you in a way that a simple photo in a magazine can’t but the same way that a true artist gets his/her point across in his art work.